Before anyone dials your number, they read two lines: the page title and the description. Check here whether your trade, your town and your strongest selling point are shown in full or cut off mid-word.
Why width matters, not the number of characters
Google cuts off titles where the space runs out, and that space is measured in pixels. An “M” takes up almost three times as much room as an “l”. A title like “Master Painter Mühlviertel” is therefore much wider than a title of the same length made of narrow letters. This tool measures your text in the font Google uses and shows where it will be shortened.
Titles and descriptions for trades businesses
People search by trade and place: “electrician Linz”, “roofer Rosenheim”, “tiler Cologne”. Exactly those words belong at the start of the title, your business name at the end. Every important service deserves its own page with its own title: “Solar PV in and around Linz” brings in different enquiries from “Electrical installation for new builds”.
The description is where you say what sets you apart: master business, emergency service, the area you cover, how quickly you come out for a site visit. End with a clear call to action, such as “Book a site measurement now”. Google does not always use your description, but a good one greatly improves the odds.